Worth of Targeting Low Volume Keyword

By August 3, 2019 Digital Marketing, SEO No Comments
Worth of Targeting Low Volume Keyword

Ever wondering is it worth targeting low volume keywords? Need not to worry anymore here is the answer. Targeting low volume keywords could be better than an influx of organic traffic that urges the visitor to buy what you have to offer.

The keywords with high searches and low competition often serve as sweet spot and therefore they are on the priority list when the SEO keyword research is done.

These few tips will help you to uncover the high value of low search keywords and aid you to implement into your SEO strategy.

Give “little guys” the importance

A recent research done for destination wedding planner and there has been the trend noticed that people are venturing out mainly to Canada.

Surprisingly the result came out to be a little different than expected:

Here the list of the most searched keywords:

Canada destination wedding (20)

Wedding planner Mississauga(10)

Wedding in Mississauga (5)

Destination wedding in Mississauga (0)

High value of low volume keywords

Low volume keywords often give you a unique opportunity to target terms that are highly relevant to your audience – ones that your competitors aren’t likely targeting at all.

While you may not see an influx of thousands of new users per month, you do know that you’ll have a good chance of ranking for that term and converting that small number of users into customers.

5 Cardinal Benefits of Targeting Low Volume Keywords

The value of targeting low volume keywords goes far beyond just being able to get ahead of your competitors or driving a little more traffic.

A low targeting keyword is far beyond just being able to get ahead from your competitor and helps in driving little more benefit

Super relevant keyword:  The super relevant keywords are the long term low volume keywords the more relevant the content is the more it will help you to attract the audience.

Builds ones interest:  low volume keywords help to build the interest of the around the small niche.

Great ROI: even the low density keyword has the tendency to attract the visitor and drive conversion that includes the cost of content itself.

Diversity: having a wide variety of content with low volume keyword will help you to drive more which will potentially multiplying the traffic.

Commercial content: you can focus on the buying keywords that will urge the customer to buy the product or sign up with you to get work done.

Try the KGR Method (keyword Golden method)

While doing my research about low volume keywords, I also came across the Keyword Golden Ratio, or “KGR Method.” I’ll admit that I had never heard of this concept before, but I think it is worth mentioning here.

The idea was coined by affiliate marketing guru Doug Cunningham. He asserts that someone can rank in the top 10 search results in “less than a month” if you follow his “golden ratio.”

“The Keyword Golden Ratio must be less than 0.25. The ratio is…The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250. If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed.”

Essentially, his idea involves targeting low volume (under 250), low competition keywords in order to rank in the search results super quickly.

The KGR Method is a culmination of what I talked about earlier in this guide, but it may be worth checking it out if you are looking for more information. You may find some additional tips for how to incorporate low volume keywords into your SEO strategy.

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